How to expand the market share for the manufacturer of hammer crusher?

Time:2013-08-26 11:41    Author:clirik

For most of the enterprise, The biggest dream is to expand the market share, to create more profit, the manufacturer of hammer crusher also like this.How to expand the share for the manufacturer of hammer crusher?

The share of the hammer crusher have two aspects of the features: Quality and Quantity.

Comes to market share, the majority of people thinks of above all is the size of the market share. But, in fact, the size of the market share of the market share only in terms of the number of features, is the embodiment of the market share in the broad aspects. Market share there is another quality features, this is the quality of the market share, it is to reflect the performance of market share. Number of market share, that is, the size of the market share. Generally there are two kinds of representation: one kind is to use the company sales accounted for the percentage of the overall market sales, said another kind is expressed as the company sales of competitors sales percentage.

Quality refers to the value of market share, market share is market share to all the benefits of the enterprise. The interests in addition to the cash income, but also include the income which is formed by the intangible assets value. Measure the quality of market share mainly have two: one is the customer satisfaction, one is the rate of customer loyalty. The higher the rate of customer satisfaction and customer loyalty, market share has the better quality, on the other hand, the market share of the worse quality.

Mill production enterprises less attention to the quality of market share two reasons: the first reason is that many enterprises have not set up the customer as the center of the modern marketing concept; The second reason is to improve the quality of its market share in the benefits is not exact, the enterprise to improve the quality of market share.

Mill to improve the quality of market share, enterprises must be from the satisfaction of customers to do more in-depth and meticulous work, a lot of manpower, financial and material resources, and take a long time. This kind of investment due to the large quantity, high requirements, time, and the investment effect cannot accurately measure, seem to be riskier, makes many enterprises eventually gave up the plan to improve the quality of market share.